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Do you want more traffic from Google, without creating new content or acquiring new backlinks? Then you should optimize for featured snippets.

If you’re wondering what featured snippets are, here’s an example:

Basically, it’s when Google shows an answer, or a partial answer to the question directly in the search results.

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, Google shows featured snippets for ~12.3% of search queries, which is a lot.

But before I show you how to easily find and steal featured snippets—and secure the ones you already own—you may be wondering:

I f answers to queries are displayed directly in the SERPs (by featured snippets), won’t this mean that fewer people tend to click on search results, effectively driving less traffic to my website?”

Let me answer that for you!

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go to the featured snippet on average (according to our study).

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of 2 million featured snippets.

But what does this mean in real terms?

What does this mean if I already rank in position #1?“

If you rank in position #1 AND ownthe featured snippet, 28.2% of all clicks will go to your page . (That’s clicks to the featured snippet and the regular #1 result combined.)

28.2% of all clicks will go to your page

If you rank #1 and DO NOT ownthe featured snippet (but a competitor does): only 19.6% of all clicks will go to your page .

19.6% of all clicks will go to your page

That’s means you get ~31% LESS traffic by NOT owning the featured snippet.

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Eighty percent of people in a bus are reading a newspaper. Fifteen percent are reading a novel. A person cannot be reading both.

a What is the percentage of the people in the bus who are either reading a newspaper or a novel?

b What is the percentage of the people in the bus who are neither reading a newspaper nor a novel?

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Multiplication of percentages

Multiplication of percentages arises from situations such as 55 % of class are boys and 30% of them have blue eyes. The percentage of students in the class who are boys with blue eyes is given by

30% of 55% = × = 16.5%


There are 65 000 spectators in a football stadium. 56% of the spectators barrack for the Reds. 80% of the Reds fans are male.

a Find the percentage of spectators who are male Reds supporters?

b Find the number of male Reds spectators in the stadium.


a The percentage of spectators who are male Reds supporters = 80% of 56%

= ×

= ×


The fraction can be converted to a percentage by multiplying by 100%

= × 100%

= %

= 44. 8%

b 44. 8% of 65 000 = × 65 000

= 29 120

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Sixty percent of a group of people work full time. Fifteen percent of those who work full time are married. What is the percentage of people of the group who are married and work full time.

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Comparing percentage change

Percentages are not only used to express change but also give us the ability to compare change.


An island has two types of rats on it.

On January 1st 2005 there were 670 Creepy rats and on January 1st 2006 the number of these rats had increased to 1260.

On January 1st 2005 there were 230 Slinky rats and on January 1st 2006 the number of these rats had increased to 659.

Find the percentage increase of the number of each type of rat.


Creepy rats increase by 1260 − 670 = 590

Percentage increase = × 100%

= %

= 88%


Slinky rats increase by 659 − 230 = 429

Percentage increase = × 100%

= 186%


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City A has a population of 989 000 on January 1 2006 and a population of 1 078 000 on January 1 2008.

City B has a population of 456 000 on January 1 2006 and a population of 501 000 on January 1 2008.

Find the percentage change for each of the cities and hence state which city has the fasting growing population for the period.

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A Fine Parent

A Life Skills Blog Exclusively For Parents

by Bryn Huntpalmer . (This article is part of the Lighten Up series. Get free article updates .)

You know the easiest way to get the stress out of parenting?

Find the one situation that constantly causes friction and figure out how to make it go smoother.

That’s it. The rest will simply follow suit.

To us, it was the mornings.

Getting an entire family up, dressed, fed and out the door before the sun even comes up could easily be a recipe for disaster (or at least a meltdown or two!) And, I have two kids under the age of 3 that go to two different schools 30 minutes away from our house.

Believe me we have our share of morning meltdowns but I’ve spent some time really working on managing themorning routine for our kids and setting the whole family up to start the day off full of light and happiness rather than whining and misery.

These things have worked really well for our family and hopefully they will help you to start your day off on the right track as well.

Editor’s Note: Finding simple win-win solutions for seemingly complex problems is at the core of positive parenting. Click here to signup for our FREE mini-course .

1. Make sure everyone is getting enough sleep.

OK, before we even start looking atthe morning routine for kids, we need to address the elephant in the room. Itseems obvious and we’ve all heard it before, but the importance of sleep cannot be overstated.

Are your kids getting enough sleep?

Here is a handy chart that breaks down how much sleep kids need depending on their age. You can determine your child’s appropriate bedtime by subtracting the number of hours from the time you need to wake them up in order to get out the door in time.

So, for a two year old who needs to be up by 7am, they need to be in bed by 7pm.

If you have little ones who refuse to sleep, check out these handy guides –

Now that everyone is getting enough sleep the next step is to try to minimize the number of responsibilities everyone has in the morning.

Prepare breakfast the night before Pack lunches. Choose clothes. Assign a box/hook/shelf for all of the school essentials

If you set your alarm for at least 15 – 30 minutes before your kids wake up, establishing amorning routine for kids becomes so much easier and you’ll be setting the whole family up for a successful morning. Ideally you will be showered, dressed, packed up for the day and the most important of all, CAFFEINATED!

Just like children, adults benefit from a regular routine. Consider creating a morning ritual that helps you start your day off well before your kids even wake up.

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